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Nille Juul-Sørensen, CEO Danish Design Centre talks about how creatives everywhere are breaking deconstructing preconceived notions of professional and academic disciplines in the context of engaging design.

“I think the Land Art Generator Initiative is a cool thing, because there’s this problem… how do we connect with people—how do we connect with Mr. and Mrs. Jones or Smith—and make them believe in what we are doing?

And I think art and technology are melting together—they will convey into each other. When are you an artist? When are you a techie? When are you? …All these boxes that I was brought up with will disappear, and you’ll just be a person floating around.

And I see the Land Art Generator Initiative as asking how can we make statements which are maybe art, maybe technology, but they’re for sure engaging people.”

-Nille Juul-Sørensen, CEO Danish Design Centre

Video by Deborah Hosking